Know what to focus on today so you make bank tomorrow
Two weeks to understand why you win or lose deals. You’ll walk out knowing what to work on first, with a step-by-step roadmap for turning “the way I sort of do sales” into a repeatable system.
You can’t break that revenue ceiling without a process. So let’s build it.
Timeline
The Revenue Roadmap process takes two weeks, from start to action plan.
Leave With
A no-BS action plan based on what's working, where deals are dying, and how to make your process repeatable.
Who it’s for
Founders who sell and deliver, with a proven business model and no formal sales process.
“I walked in thinking I didn’t have enough leads. Talica helped me make $40k in sales from relationships I already had. She helped me fall in love with selling.”
Angelique Binet
Online Visibility Strategist
Wanted: Dual-role founders whose revenue graph looks like a lie detector test
Archetype One
The “More Leads” Addict
You swear you need more leads, but there are a dozen warm people going cold in your pipeline right now. You’re trying to fill a leaky bucket by pouring in more water when you need to patch the holes first.
Archetype Two
The Delivery Sinkhole
You're brilliant at the work, and that’s the problem: you disappear into delivery for weeks, and every time you come back up for air, you rediscover your pipeline all over again and hope it hasn’t died of neglect.
Archetype Three
The Reluctant Bottleneck
You've tried to hand sales off to someone (a junior sales hire, a VA, a lead gen contractor) and watched it fall apart. Now you're worried you’ll be stuck doing everything solo, forever.
Your sales problem won’t fix itself, and it only gets more expensive from here.
Selling on instinct works right up until it doesn't. Before you know it, a bad revenue month turns into a bad revenue quarter, and you’re burning out just trying to keep the lights on. Over time, you end up paying in more ways than one:
Revenue
rollercoasters
You can't hire, invest, or breathe when you don't know what’s happening next month, so you stay small out of self-defense.
Failed
Hires
Every salesperson you onboard flames out, because they’re flying blind without a process. That’s thousands of dollars in salary and months of your life, down the drain.
Burnout
-Maxxing
Growth takes everything you have: more time, more energy, and more you. The business can’t get bigger than your calendar, and she’s full.
(Pssst: The Revenue Roadmap is so much cheaper than this.)
“Hands off” is how it all falls apart.
Your instinct is your biggest asset. Don’t let anyone tell you otherwise.
The snake-oil crowd is selling a fantasy: the hands-off founder who “trusts the funnel” and prints money while someone else does all the selling. It’s a seductive little lie, because outsourcing sales isn’t what got you here, and it’s not how you’ll scale.
Turn your instincts into infrastructure.
We’re talking about a repeatable process that survives busy weeks, new hires, and the days when you’re running on nothing but caffeine and sheer adrenaline. You’ll always know what deserves your time and how to keep the money rolling in, even when delivery is drowning you.
“Now I have a clear, step-by-step process to manage and track prospects, a weekly and monthly action plan, and an eye on the metrics that tell me what’s working.
Tim Nash
Founder at Good Investing
Take control of your revenue, once and for all.
Imagine a world where….
☑ You know your numbers.
Reverse-engineer how to hit your revenue goals without throwing spaghetti at the wall and hoping something sticks.
☑ The pipeline survives you.
Take a vacation, get buried in delivery, or have a bad day and watch your revenue stay consistent, because it doesn’t require your attention every second.
☑ Your next hire takes off.
There's finally a clear plan to onboard them into, including a repeatable process you’ve already proven.
☑ You stop dreading follow-up.
The sweaty-palms stuff runs on a system that doesn’t require you summoning all your willpower at 9 pm.
☑ You fall in love with selling again.
Turns out, sales was in your zone of genius all along. Who knew? (Me. I knew. That’s how you built the damn business in the first place.)
Here’s how the Revenue Roadmap works
Come in asking "How do I get more leads?"
Leave knowing what to do with the leads you have already, plus a clear plan to scale.
Investment: $2500 CAD + applicable taxes
"The bottleneck was gone. My team finally had the clarity and confidence to run the process without me. Talica delivers tailored solutions that drive real results, not just in sales metrics, but in value that lasts."
Erica Sosnowski
Founder at Sosana & Co
The Revenue Room
Selling is more fun with lasting support
Once you have the roadmap, you’ll qualify to join us in the Revenue Room, where you’ll build alongside other founders working through the same challenges. This is how we turn your best-laid plans into habits that stick.
Weekly sales stand-ups
Monthly sprint planning
AMA office hours
Think: the champagne lounge, but for serious founders.
we’re made for each other if you:
Sell and deliver a service
Have proven revenue and delivery
Are bumping up against a revenue ceiling
Close like a champ but can’t explain how
Want to improve your sales process, not escape it
look elsewhere if you:
Want to fully outsource sales and never touch it again
Would rather complain about the economy than take action
Want a coach or a therapist (serious action-takers only; pep talks are a waste of my talent)
Will the Revenue Room work for you?
Meet the internet’s rarest creature: A straight answer
"I can't throw anything at her that shocks or confounds her. Her framework is clear from day one. If you're a skeptic? Just take the discovery call, it's worth it."
Lizabeth Wesely-Casella, Executive Advisor
Frequently Asked Questions
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None of those things fixed the problem. (If they had, you wouldn’t be here.) The real problem is that you don’t have a sales process; everything lives in your head, so you can’t transfer it to anyone. A CRM without a process is just an empty filing cabinet, and a course is usually a pile of tactics with no judgment. The Revenue Room builds the foundation those things need to work effectively.
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NEVER. Removing yourself from the process is a huge mistake. Not only because your people love to buy from you, but also because staying close to sales means staying familiar with what your customers want and need, which will change over time. That said, you don’t have to be the only one selling. The Revenue Room teaches you how to outsource effectively and scale without ghosting on sales altogether.
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You’re so much better than you think. I know because you have a functioning business with proven demand, and smart clients who have paid you money. We’re not here to turn you into the Wolf of Wall Street; we’re here to turn your natural skillset into a repeatable process, so you can turn the dial up on your revenue without burning out.
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Your first step is to fill out a questionnaire that takes about an hour to complete, if you’re being thorough. From there, we’ll have two calls over two weeks where I run the analysis and talk you through what I see. Apart from the questionnaire, there’s no prep for these calls. Your current “hot mess” is the raw material.
Afterward, you’ll have a clear plan with prioritized next steps so you know you’ll be taking action on the things that move the needle without getting caught up in shiny-object syndrome.
Two weeks from now, you could be in the driver’s seat
This is it. Decision time. From here, you can keep guessing why deals close, keep filing your losses under “wtf happened?”, and keep white-knuckling your revenue growth. Or you can spend two weeks making it all make sense and leave with a clear plan so you stop doing a hundred things badly and start doing the critical three things well.*
*One of these is objectively more fun
The Revenue Rundown Newsletter
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