Supercharging founder-led sales since 2016.
Turn your instincts into a sales system that scales without you doing it all
The Revenue Rundown
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Here for a generic pep talk? You’re in the wrong zip code. But if you like straight talk with a bit of cheek and a pop culture chaser… Welcome.
Your pipeline isn’t the problem. Neither is your new sales hire.
Your “scale the business” checklist is solid: perfect funnel, small fortune on ad spend, someone doing cold outreach. But somehow you’re busting your butt and backsliding, with revenue on the same feast/famine cycle as always…. Except now it’s more expensive.
I’ll let you in on a secret: You can’t scale your revenue without a solid sales process. No matter what some dude named Derek is trying to sell you.
“Get out of sales” is the worst possible advice for a founder like you.
(Yes, I’ll die on this hill.)
Somewhere out there, a bro in a rented Lambo and a lapel mic is telling you to “automate” so you can make sales while you sleep. But when you are the reason people buy, automating yourself out of the process = firing your best salesperson.
I’ve watched too many founders hire a shiny new salesperson, hand over their pipeline, and step back to do Real CEO Work. Six months later, revenue is in the toilet because that sales hire is losing deals you used to close on sheer instinct.
Industry secret: You can’t scale your revenue without a solid sales process. No matter what some dude named Derek is trying to sell you.
If you’ve built a successful business, congrats—you’re a natural at sales.
The trick is to get those killer instincts out of your head and turn them into a process that keeps selling for you, even when you’re not at your best. A process you can hand off without watching your revenue disappear like Milli Vanilli’s career.
“I walked in thinking I didn’t have enough leads. Talica helped me make $40k in sales from relationships I already had. She helped me fall in love with selling.”
Angelique Binet
Online Visibility Strategist
My 3-phase approach to fixing your sales process.
One
Diagnosis
Find out where you’re leaking revenue.
Two
Documentation
Turn what’s working into a process.
Three
Direction
Build a pipeline that runs without you hovering.
In two weeks, I’ll take a deep look at how you sell, show you where you’re losing deals, and hand you a written roadmap of what to build and in what order. You’ll also leave knowing why you win deals, so you can rinse and repeat.
You walk away with:
3 things every sales process needs, mapped to your business
A “fix this first” list so you know where to focus
An understanding of where deals are dying and how to fix it
A pipeline and a process you can hand off
See how solo founders scale.
The Revenue Roadmap: Where instincts meet infrastructure
“Before Talica, I’d tried a growth strategy that didn't work, my sales process was a bit of a mess, and my business was under financial pressure. Working with her relieved so much stress, and I saw 50% year-over-year revenue growth.”
Tim Nash
Founder at Good Investing
About Talica
I’ve closed $750 million in revenue, sailed across the world’s largest ocean…
And cold-called the CFO of McDonald’s. Audacity is my middle name.
(Actually, it’s Dawn. But Audacity suits me better.)
I’m clinically allergic to hype, so let’s keep this simple. After 20 years studying why people buy, I’m scary good at sales. My superpower is finding the thing that’s already working in your sales process so we can turn it into a repeatable system you run on purpose.
I also:
Spent two years living on a 40-foot boat with my husband (we both survived)
Embrace vigilante justice (minding your own business is overrated)
Think men deserve better role models than the low-T Andrew Tates of the world (yes, I do work with men - you’re welcome)
Regularly submit definitions to the Urban Dictionary (“briefcase baddies” was my work)
"This was what I needed. Talica works fast, identifies what needs to happen and comes back with it done. We went from $220K to $475K in closed revenue in one year by turning what was in my head into a process my team could actually run."
Tonya Lundrigan
Priority Learning
Will my sales strategy work for you?
Meet the internet’s rarest creature: A straight answer
we’re made for each other if you:
Sell and deliver a service
Have proven revenue and delivery
Are bumping up against a revenue ceiling
Close like a champ but can’t explain how
Want to improve your sales process, not escape it
look elsewhere if you:
Want to fully outsource sales and never touch it again
Would rather complain about the economy than take action
Want a coach or a therapist (serious action-takers only; pep talks are a waste of my talent)
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