Sell Without Selling Out

You didn’t start your business to become a salesperson.

But now it’s the one thing you can’t avoid.
And the way most people teach it feels pushy. Fake. Draining.
Like putting on a mask you never wanted to wear.

It’s not that you can’t sell.

The truth is, we’re all in sales (which is how I know you can excel at it). Whether you’re persuading your rain boot - resistant toddler to embrace practicality on a stormy day, positioning yourself for that well-deserved promotion, debating politics at family gatherings or inviting clients to invest in the service you’ve poured your heart into…you’re selling (yes, even dedicated introverts like yours truly).

But only some of us are thriving in it - most of us are winging it and have the meh results to show for that.

Most of the founders and teams I support struggle with sales because the way they were taught was never built for them in the first place.

What We Do

We build Sales Ecosystems for non-salespeople who need to grow—without selling out.

Our work goes beyond tactics.
We help you build internal clarity, emotional alignment, and operational consistency.
So you stop avoiding sales and start owning them—with calm, confidence, and conviction.

Who We Help

We work best with founders and professionals who:

  • Built success through word-of-mouth but are now hitting a plateau

  • Avoid selling because it feels off-brand or off-energy

  • Want sales to feel natural—not like role-playing a closer

  • Value clarity, empathy, and substance over hype

  • Service based businesses (coaches, advisors, consultants)

What We’re Not

We are not another sales training company.
We don’t teach pushy tactics, clever objection handling, or plug-and-play scripts.

We help you:

✅ Translate your expertise into buyer-relevant clarity
✅ Build values-aligned sales systems that scale
✅ Sell as yourself—not a version you don’t recognize

What Clients Say

“Talica had a huge impact on how I approached business development. She's strategic, sharp, and knows how to build sales systems that actually work.”
— Leadership Coach

“She was a thinking partner, she looked at numbers, reviewed the soft and hard aspects of my business and helped me reframe sales.”
— Creative Agency Founder

“It’s not just strategy. It’s identity work that makes money.”
— Business Mentor

If you found your way here because…

  • You’re great at what you do — but inconsistent in how you sell

  • You hate “tactics” that don’t feel like you

  • You’ve outgrown referral-only growth, but don’t want to run funnels

  • You want to sell with calm, not convince with force

  • You’re tired of being told to “just push through” the discomfort

This is your turning point.

→ [Book a Call]

Let’s build your sales ecosystem together.

Working with Talica resulted in a major reduction in stress. I left our weekly Revenue Operation meetings feeling energized. Entrepreneurship can be lonely, having someone with her skills in my corner made my company feel bigger than it is. If anyone is on the fence about working with her I would say - work with her while you still can. She has helped me tremendously, she has a proven track record and she knows what she’s doing
— Tim Nash, Founder, Good Investing