How I Transformed My Relationship to Sales
Angélique, an Online Visibility Strategist, had built a beautiful business: she was growing a large audience of loyal followers. She had created a powerful brand that established her expertise and reached her ideal market. Business was doing well - but she knew she lacked focus when it came to sales and that she would need support if she wanted to continue to grow her revenues.
She loved marketing, being creative and serving her clients but she didn’t love selling. She spent a lot of time building out campaigns and funnels but sales from those efforts were marginal. She wanted more.
Angélique was no stranger to delegating tasks and investing in her business. She knew that in order to create capacity, she needed to delegate the sales piece to someone who had a proven track record of supporting entrepreneurs to grow their revenue.
Talica held space for me. She helped me fall in love with selling.
With Talica’s sales audit, Angélique could quickly identify the gaps in her approach to client acquisition. Together they created:
A lead management system to effectively move prospects through Angélique’s sales process - cutting her sales cycle in half.
A revenue tracking system to ensure Angélique has her eyes on her numbers.
Repeatable revenue campaigns Angélique used to capture and re-target lost leads and previous clients.
A centralized planning tool to maximize the efforts of Angélique’s online launches, existing campaigns and funnels.
A formalized approach to renewing coaching clients - resulting in $40K of sales
Templates for sales follow ups and direct outreach - which resulted in Angélique doubling the number of sales calls she was having.
Talica isn’t emotional about numbers. She taught me to use numbers as a tool of evaluation inside my business - not as a reflection of my worth.
Through their work Angélique has normalized selling inside her business. She no longer has discomfort around making offers and doesn’t use price reduction as a closing strategy. She is more effective during sales consults because she has the tools to identify which prospects are ready to receive an offer, and which ones need more nurture. She has a process in place to make compelling, time limited offers which improved her conversion rate and reduced the amount of follow up required to close a sale.
Talica’s approach was very effective in moving sales forward, but it never pushed my prospects and it always honoured me. I learned how to successfully negotiate with clients and how to close deals without feeling like I had compromised my values or myself.
Angélique, who came to us excited to grow but strapped for time and focus, created capacity for increased sales by developing processes, plans, tools and templates to highlight her strengths and compliment the assets she already had in her business. She now has the systems and skills to confidently hit her revenue goals.